On March 17th 2017, there was an article posted by Gregory Polek which talks about how International Airlines created a new brand that is targeted towards those that are money conscious in the market for low fares. This low fare brand will be called Level.
Level will start flying from Barcelona to Los Angeles and Oakland, California as well as Buenos Aires and Punta Cana in the Dominican Republic in June. Level will use its Airbus A330s which has 293 economy and 21 premium economy seats. Because of this new brand, there will be over 200 jobs that will be created in Barelona.
Although IAG will start it’s Level brand in Barcelona, the company places to explain to other European countries. Here is what IAG chief executive Willie Walsh had to say about this. “We’re really excited about the opportunities for expansion and we plan to bring Level to other European destinations.”
Level is considered to be IAG’s fifth main airline brand. The other airline brands are Aer Lingus, British Airways, Iberia and Vueling. Walsh continues on by talking about Level. ““Level is an exciting new IAG airline brand which will bring a stylish and modern approach to flying at prices that are even more affordable,” said Walsh. “It will benefit from having the strength of one of the world's largest airline groups behind it…It will complement our existing airline portfolio and further diversify our current customer base.”
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